NewsStreaming Platform Tidal In Hot Water Over Fake Plays

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We at Uninvented Records are going to inform artists about the truth in the music industry. Many artists are misinformed and do not know about many of the real stories going on behind the scenes. Today, we have proof as this story with Tidal Music just broke last week.

A Norwegian newspaper Dagens Næringsliv is claimingidal falsely inflated the streaming numbers of Kanye West’s The Life of Pablo and Beyoncé‘s Lemonade by over 300 million total plays. The less than popular streaming service, which is owned by Beyoncé’s husband and Kanye’s frequent collaborator Jay-Z, is accused of generating “massive royalty payouts” for the two superstars “at the expense of other artists.” If you still don’t believe that Payola is still a think in the music business, think again!

After the release of TLOP in February 2016, Tidal claimed that the album was streamed 250 million times by its users in the first 10 days that it was available. (The album was initially billed as a Tidal exclusive.) At the same time, the streaming service was claiming 3 million subscribers—figures that averaged out to every single subscriber listening to the album eight times a day for 10 days straight. Similarly, Tidal claimed that subscribers streamed Lemonade 306 million times in its first 15 days of availability when it was released that April. Several music industry observers noted the apparent discrepancies at the time.

If the numbers are legit, the implications for Tidal are serious. According to record label royalty payment reports obtained by Dagens Næringsliv, Tidal paid Kanye’s record label Universal €3.2 million in February and March 2016, the months immediately following his album release. Of that total, €2 million was directed to TLOP, a figure that would presumably be much smaller with 150 million fewer plays. Similarly, Tidal reportedly paid $2.5 million to Beyoncé’s label Sony in April and May of 2016, of a total royalty payment in excess of $4 million.

We are not here to affirm or deny any claims. We simply read online, reflect, summarize, and share. Find your own truth.

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